A hunter shoots a bear! – excellent interactive advertising campaign

“A hunter shoots a bear!” is the title of a great interactive advertising campaign video from Tipp-Ex with the collaboration of YouTube. The particularity of this video stunt is it’s very original way to interact with the viewer. The video was published in August 2010.

The fact that the character interacts with elements outside the video and the interaction with the viewer makes the “experience” a clever and original concept. While this is not the first YouTube video to involve breaking the bonds of the video box it is the first video with an interactive typebar to allow users to select which video segment to see next. The video was created by French ad agency Buzzman.

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