Issey Miyake for Evian

After previously having worked with Jean-Paul Gaultier, Paul Smith and other high fashion designers, French water brand Evian has now gotten together with Japanese designer Issey Miyake. Countering the year-end season’s tendency to darker hues and wintry and icy treatments, Miyake’s creation is exuberant in its colorful bounce. Like the other fashion icons who have designed for Evian, Miyake takes a nod to his fashion creations by endowing the petals of the simple flower with a pleated texture reminiscent of Pleats Please Issey Miyake. With the design, Miyake has captured a sense of the youthful joy to be found in life’s simple pleasures. Your Fall and Winter dinner table will gain a fresh, high-spirited hue with these bottles!

Evian announced: Evian® Natural Spring Water has partnered with world-renowned fashion icon Issey Miyake, known for his innovative and minimalist style, to unveil its fourth annual limited edition designer bottle. Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith.

The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the Evian signature message, “Live young.” The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world.

“Evian encourages everyone to live life by seeking memorable experiences, trying new things, and seizing every moment. The Issey Miyake bottle design, glowing with both optimism and freshness, is a perfect pairing with the brand,” said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. “This simple yet vibrant creation uniquely decorates our all natural and perfectly pure evian water – we are thrilled to add it to our collection.”

http://www.isseymiyake.evian.com/

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