Artisanal Chewing Gum Factory



Famed for curating fabulously ‘Willy Wonka’ inspired events – chief culinary experimentalist, Heston Blumenthal, used their expertise for his television series Feast – Bompas & Parr were this last week enacting every child’s wildest fantasies with their world-first, artisanal chewing gum mirco-factory, a breathtaking pop-up installation at Bayswater’s Whiteleys Shopping Centre. Allowing visitors to get stuck right in, although hopefully avoiding any Veruca Salt kind of outcome, the mildly unhinged duo was offering some 40,000 combinations of chewing gum (from a incredible choice of 200 flavours) to combine and sample however they chose – so, whether it’s smoked greek yoghurt with chili or ale yeast, black caviar and fig, gin and tonic, curry and beer yeast, you have been hard pushed to bite off more than you can chew. This is the kind of “food” that continues the B&P tradition of assaulting the senses and creating a surreal world that’s a cross between Alice’s Wonderland and Hansel and Gretel’s candy house. Is it the future of art or of fine dining? By blurring the line they instead create an amorphous space that continues to surprise. Watch out Ferran, there are new culinary magicians in the fray. Half term heaven.

Admission was: first come, first served with, of course, a golden ticket – available from the ticket desk in the main atrium – and the installation was open only until Sunday, 31st October. Wickedly original, if you had the chance, this was a culinary delight you simply couldn’t miss…



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