Private Cellars: Michael Mondavi launches Luxury Wine Club

Napa Valley Vintner Michael Mondavi has launched Private Cellars, an exclusive luxury wine club that gives members access to some of the world’s most rare and unique wines.

Private Cellars is solely focused on bringing high-end wines direct to consumers.

“For the past 40+ years, my wine career has brought me in contact with some of the greatest family-owned wineries all over the world,” said Michael Mondavi. “Through my personal relationships with these producers, I am able to give Private Cellars members access to special wines, visits to the estates and personalized introductions to the people behind the wines.”

Private Cellars membership benefits will include access to collectible and rare wines, and personalized visits, VIP access and introductions to top wineries, their owners and winemakers around the world. There will also be invitations to special wine and culinary events with Michael Mondavi and other top wine producers from around the world, the ability to meet and mingle with other wine enthusiasts, and a 10% discount on most club wines and reorders.

You have a choice of monthly, bi-monthly or quarterly shipments. Each shipment will include at least three bottles of a rare and collectible wine and, as pricing allows, a selection of others.

More information about Private Cellars membership and participating wine estates can be found at


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