Waiting for Vinitaly: 7 – 11 April 2011

Photo: Archive Vinitaly

All available exhibition spaces were already booked before the end of 2010: in times of recession and stiff competition, VeronaFiere still ranks for companies as the most important centre for commercial promotion of Made in Italy world-wide. The Organisers work to increase at every edition the thousands of buyers and trade operators attending from as many as 110 countries and to offer innovative services every year. With a view to the 2011 appointment, the project for “The Unity of Italy Bottle” is in full swing – the only one with the official logo of the 150th anniversary celebrations.

Photo: Archive Vinitaly

Vinitaly, Sol, Agrifood Club and Enolitech: the poker of events dedicated to wine, extra virgin olive oil, quality food and technologies for making wine and olive oil is an incomparable “unicum” in the world exhibition panorama and – at more than four months from the appointment scheduled 7-11 April 2011 – is already fully-booked in terms of attendance applications by exhibitors. In times such as the present, when reducing overheads and optimising expenditure is essential for companies, such a result is evident recognition of VeronaFiere’s capacity to organise exhibition events with effective impact for business.

Photo: Archive Vinitaly

And to develop the b2b vocation of its events even further, year after year VeronaFiere intensifies its international promotion activity designed to increase the number of operators arriving from the rest of the world. The last edition of Vinitaly attracted more than 47,000 international visitors out of total attendance of almost 153 thousand. A new record in the wake of those set in previous years that took the incidence of international attendance from 114 countries to more than 31% (the average Italian incidence for international exhibitions is 10%). International operators visiting Sol and Agrifood Club also improved to 17% of total out of more than 37,000 from 74 countries, while Enolitech attracted 12.1% out of a total attendance of 27,554 from 53 countries.

Yet domestic consumption, in accordance with Ismea, has not showed any sign of a recovery in the first six months of 2010. Inasmuch, exports seem to be the only approach that will ensure new impulse for Italian companies: agro-food exports increased by 9.3% in the first six months of 2010 compared to the same period in 2009. The best performances were posted by wine (+8.6%), olive oil (+13.5%), processed pork meat and cured meats (+13.5%), cheese and dairy produce (+15.3%) and confectionery (+18.5%).

International markets also offer opportunities for the plant-machinery and equipment-technology sectors for the wine and olive oil production value chains, with forecasts for expansion towards Asia, where the economic crisis has had less impact and demand is growing.



Edition 45 in its history is already sold out: the largest exhibition in the world dedicated to wine and spirits focuses on innovative tools that in recent years have increasingly encouraged meetings between producers and buyers (for example, from online matching prior to the exhibition itself on the confidential web platform for operators and exhibitors to various initiatives expressly dedicated to international buyers such as Taste Italy and international delegations).

The response by companies and representatives of companies grouped in consortia, provinces or other forms of company cooperation is to choose Vinitaly to highlight special celebratory occasions and to seek a distinctive, independent identity compared to regional group attendance in order to grasp fully the business opportunities that the exhibition offers.

An exhibition formula that is also highly appreciated abroad, so much so that interest in taking part as exhibitors is expanding among producers from other countries, in particular from France.

The innovations scheduled for the 2011 edition also include a new logo grouping initiatives associated with catering, that will involve 5000 top Italian premises listed in the main guides.

1st December also sees the onset of enrolments for the great Vinitaly competitions: the International Wine Competition, scheduled 28 March-1 April 2011, and the International Packaging Competition, in the calendar for 15 March.

The year of the 150th anniversary of the unification of Italy, lastly, see the Wine and Spirits Exhibition prepare celebrations with the “Unity of Italy Bottle” – a project launched by VeronaFiere during the last edition within the scope of the historical visit by the President of the Italian Republic, Giorgio Napolitano, and the only one in the reference sector to have obtained the official celebrations logo thanks to the agreement with the President of the Republic.


The International Exhibition of Quality Extra Virgin Olive Oil is a landmark in the sector world-wide and welcomes its 17th edition. Applications to take part next year clearly indicate that rather than involvement in group shows many companies are now keen to “go it alone” and thereby make the most of the contacts established over the five days of the event. This trend was already evident at the last edition and is further confirmed for 2011, together with an increase in participation by international collective groups. These new exhibitors are assisted by a specific all inclusive formula: exhibition area and set-up in a single package.

The preview of Sol is Sol d’Oro, the most important international competition dedicated to the best extra virgin olive oil scheduled 7-12 March 2011 and for which important innovations are being investigated.

Photo: Archive Vinitaly

Agrifood Club

For wine and olive oil operators seeking to expand their knowledge of Italian food, this exhibition is an important occasion for contacts with Made in Italy agro-foods. Agrifood Club continues to grow year after year in terms of product quality and variety of trade sectors, while always retaining its characteristic status as a club dedicated to the best agro-food production. The exhibition has convinced operators and exhibitors, thanks not the least to the tastings organised throughout the day on all five days of the event, presented with expertise and passion by the exhibitors themselves, together with the constant presence of international buyers who get to know producers through the International Meeting Point or on individual stands. The success of the exhibition of Italian excellence in food is confirmed by applications for participation far in excess of available space and important new regional attendance.


The quality of Italian wine and food traditions is also the result of the technological know-how which confirms Enolitech – the International Exhibition of wine-growing and oenology techniques and olive-growing and oil technologies now at its 14th edition – as the landmark appointment in the sector. The breadth of trade sectors means that wine and olive value chains find, through this exhibition, innovative answers to any requirement, from the field to the final consumer. Enolitech also ranks as a full-scale exhibition of services for the many professional operators – tasting experts, sommeliers, wine cellar and olive mill technicians – who can find highly specialised tools for their activities.

To improve the visibility of exhibitors and effectiveness for visitors, Enolitech will have a new layout inside the dedicated hall.


Photo: Archive Vinitaly


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