Perrier-Jouet and the World’s First “Living Legacy” Champagne

Two hundreds years is an exceptional anniversary to celebrate, and having been founded in 1811, that’s exactly what Perrier-Jouët is marking this year. And to celebrate the occasion, the French champagne house is launching what is termed as the world’s first “living legend” champagne.

The Perrier-Jouët Bi-Centenaire program involves a (presumably quite wealthy) buyer selecting a magnum of Perrier-Jouët’s Belle Epoque 1998 champagne, which is then set down in the winery’s cellars for as much as 100 years, after which the buyer’s descendants are invited to pick up the finely-aged bottle. The entire process is limited to 100 bottles, each fetching a price of 10,000 euros.

The launch of the program was celebrated with a lavish feast attended by 200 guests — including many local and international celebrities — who enjoyed a recreation of the menu crafted for the company’s centarian dinner a hundred years ago, prepared by French chef Jean-Louis Nomicos under the tutelage of his mentor Alain Ducasse.



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