The Cube – European tour by Electrolux has started in Brussels
The Cube by Electrolux is a unique temporary dining concept that opened its doors for the first time on April 1st. The Electrolux “Cube” will pop up on a series of landmark sites across Europe over the course of 2011, starting with a placement on top of the Parc du Cinquantenaire in Brussels, Belgium.
The aim is to create an experience that surprises and inspires with fantastic tastes, gastronomic hints and tips from some of the world’s greatest chefs – supported by Electrolux as the provider of professional kitchen appliances, and never-before-seen views, ultimately stimulating guests to explore their own creative boundaries next time they entertain friends or family at home.
Two Electrolux Cube’s will travel across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations. The transparent and semi-transparent structures will be seen atop of monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden but only for three months at each location.
The Cube by Electrolux will feature a different hand-picked resident chef at each venue and will offer tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. The chefs confirmed in Brussels, Bart de Pooter and Sang-Hoon Degeimbre both have 2 Michelin Stars and will rotate every two weeks.
When guests first arrive the 140sqm space will be open for entertaining and some great sight seeing, especially from the external platform. When dinner is served the concealed dining table will drop from the ceiling so as to sit the 18 guests before being raised again for after dinner drinks and mingling.
Wonderful Shows and Events
The kitchen will be on display within the centre of each Electrolux Cube with chefs working on show to share their skills and explain why and how they use certain techniques. The chef will form an integral part of the event and provide an atmosphere more akin to cooking with friends than attending a traditional restaurant. Ambience will be controlled by the latest systems to ensure the most appropriate moods for each dining occasion.
Additionally, a series of special events will be offered to guests that marry fashion, music and taste. The tailored events will change in each venue to further enhance the special experience offered within the Cube.
Book Your Special Electrolux Cube Experience
The Cube by Electrolux will offer meals twice a day, everyday for three months in each location – lunch between 12:30-15:00 and dinner from 18:00 to 23:00 during the week and special brunch and dinner times at the weekend. Booking can be made on-line for the Belgium Cube at www.electrolux.com/cube