London Design Festival 2011 – British Designer Lee Broom Launches ‘Salon’
This year, British designer Lee Broom launches his fifth collection at the London Design Festival, a dramatic debut upholstery collection entitled ‘Salon’. Inspired by the curvaceous lines of 1930s upholstery, with a hint of fashion fetishism, the new collection features soft silhouettes contrasted and accentuated with modern stud detailing.
The Salon collection includes six pieces – an armchair, dining chair, sofa, footstool, drum seat and cushions. Available in a refined palette of beiges, greys, blacks and whites, there is also a choice of wool, velvet and leather finishes.
In upholstery, studding is traditionally used to hide elements of the manufacturing process. For Salon, however, Broom has chosen to focus on this detail and exaggerate it, creating an edgy modern look, which echoes similar finishing found in luxury fashion accessories and punk rock couture. The hand finished and hand-applied studs, available in faceted gold or gun metal, are softened by the fluidity of the furniture; while complementary studding in the same colour as the fabrics creates a shadow effect in the relief.
As part of the London Design Festival, Broom is drawing on his interior skills and will be transforming his Shoreditch-based studio/showroom into an exclusive, contemporary, design salon. Recreating the space in a dramatic, surreal and intimate setting, guests will have to knock on the door to enter and view the collection.
Electra House, 93 Rivington Street, London. EC2A 3AY 0207 820 0742
Tuesday 19th September: 10am – 4pm / Wednesday 20th – Saturday 24th September: 10am – 8pm /
Sunday 25th September: 11am – 6pm
Lee Broom founded his company four years ago – with the launch of his critically acclaimed Neo Neon collection back in 2007 – and has since gone on to become one of the UK’s leading product and interior designers. In his career, Broom has launched five furniture and lighting collections, designed over 40 retail, restaurant and bar interiors and has won more than 17 awards. The Salon Collection, like all Broom collections, has been designed and manufactured in the UK. Broom works closely with specialist traditional craftsman from the initial concept to final production runs, selling globally to London, Paris, New York, Hong Kong and the Middle East.