The Casato Prime Donne Award 2011 goes to the Italian fashion stylist Carla Fendi

The Prima Donna of Fashion becomes the Prima Donna  of the Women  of Montalcino, the land of Brunello wine, which is where the award ceremony will take place on September 17th

Carla Fendi,  a wonderful rising star in the Fashion World who has led Italian fashion to the summit of the world market, will  receive the Casato Prime Donne Award 2011.  This successful manager has transformed her love of art into concrete actions by funding restoration projects and cultural initiatives. Partly due to her capacity as professional businesswoman but also because of her commitment to civil rights she has been awarded the ‘Casato Prime Donne’ award. She has been selected as an excellent example of a successful women who is a shining example for all women.

To those who ask her what does she think an organisation can gain by her patronage Carla Fendi replies” I only hope that my example is not only an incentive for young people, but also for people of all ages who have the potential and capacity, large or small, to do something useful for our wonderful country. For me to help Italy in any way is a way of demonstrating my love for my country, which I  have inherited from my parents”. Thanks to her economic generosity and personal commitment the historic theatre Caio Melisso will be restored  and the Festival dei Due Mondi di Spoleto (the Festival of  the Two Worlds in Spoleto) is once again becoming a beacon of Italian culture and is an excellent boost to the Spoleto economy.

This exceptional woman epitomizes  the ethos behind the award ’ Casato Prime Donne’ Francesca Cinelli Colombini, Rosy Bindi, Anselma Dell’ Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri and Daniela Viglione have noted the selfless passion for art and the way she generously makes herself personally available for important  public and cultural events.

In recent years the title ‘Casato Prime Donne’ has been awarded to the female Astronaut Cristoforetti Samantha, the Virologist Ilaria Capua, to the Olympic Athlete Josefa Idem and the Writer Frances Mayes.

The 2011 awards ceremony will take place on Saturday, September 17th at 5.00 p.m in the Astrusi theatre in Montalcino.

The title is awarded by the Brunello winery whose name it bears, Casato Prime Donne, which is the first winery to be totally  staffed by women in Italy.  In exactly the same way as the ‘all woman run winery’ is a role model for women to show them what they can achieve,  the award is designed to enhance the role of women both in society and at work. In this part of Tuscany, which produces the wonderful Brunello di Montalcino and the Doc Orcia,  in addition to the ‘Prima Donna’, the award emphasizes the work of those who have divulged  the Brunello di Montalcino and Doc Orcia territories with  articles, photographs and television broadcasts.


Casasto Prime Donne – Montalcino, SI

Fattoria del Colle Trequanda SI

Alessia Bianchi 0577 662108


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