20th edition of the Vinitaly International wine competition: 12-16 November
The change of date from March to November was decided to give the winners of the most important competition in the world more time for the best possible promotion and marketing of such sought-after recognition with a view to Vinitaly, scheduled 7-10 April 2013. A new Award makes its debut for wines with denominations.
Verona, 19 June 2012 – The 20th edition of the Vinitaly International Wine Competition will take place 12-16 November 2012 – yet the change of date is not the only innovation envisaged for the oldest, most popular and most selective competition in the world. Following a modification to the regulations, a new Award will be assigned to the best wine for every “denomination of origin”.
Two main reasons encouraged VeronaFiere – the direct organiser of the Competition in collaboration with Assoenologi and with the patronage of the Ministry for Agricultural, Food and Forestry Policies, the Ministry for Economic Development, OIV and the Union Internationale des Oenologues – to move the event from March to November.
First and foremost, it will allow companies taking awards to define and exploit over longer period of time their promotional and marketing strategies associated with such prestigious recognition. This takes into consideration the Christmas and New Year festivities traditionally important for sales, as well as attendance at Vinitaly the following April, where a medal or special mention won at the International Wine Competition can make all the difference in attracting new traders.
VeronaFiere is also determined to focus appropriate time and resources in order to manage the huge number of samples involved in the best possible way (3,720 in 2011, from more than 1,000 companies in 30 countries) and ensure that the 105 jury members taking part in assessments the tools needed to work in harmony with the prestige of the competition. The objective is to increase the judging potential while retaining all the rigour characteristic of the event.
The International Packaging Competition, now at its 17th edition, also welcomes a new date. The only Award dedicated to finished bottles of wine will take place on 6 November and once again efforts will be intensified to involve even more companies (220 samples were entered in 2011) and ensure more “limelight” for the winners.