London’s Hedonism offers ‘pinnacle of wine retail’
A new wine store in London’s well-heeled Mayfair wants to become the ‘pinnacle’ of wine retail and the best shop of its kind in the world.
Hedonism Wines, which opened last week (16 August), stocks around 1,000 spirits and 3,500 wines, focusing on what it calls the ‘creme de la creme’ from each region.
Rare products on sale in the Davies Street store – backed by Russian mobile phone tycoon Yevgeny Chichvarkin and involving former Harrodswine and spirits buyer Alistair Viner – include 1999 DRC La Tache,Taylor’s 1945 vintage Port and a complete vertical of Masseto.
Read more: http://www.decanter.com/